The tie-in offers a fun twist that lends itself to new trends, memes, and challenges, and with a steady stream of new songs constantly being released, there’s always something new to do, a new dance, a new joke, etc.” - Gregory Galant, the Shorty Awards co-founder. “A key element to the app’s success is the love of music by all age groups. Popular music, trending sounds, and to-the-camera storytelling are the bread and butter for trends on TikTok, so it’s essential to keep sound in mind. Volume UpĪccording to TikTok, “sound is the universal language.” Whether it’s popular music, talking as a voice-over, or a funny audio clip that you want to lip-sync, it’s all there for the taking. In fact, a report by Kantar shared that 88% of TikTok users say sound is essential to the TikTok experience and 68% remember a brand better when they feature songs that they like in their videos. It’s what Glossy has defined as a “sonic identity.”
Like memes, your customers can take the sounds trending on TikTok and make them their own. Today with social media, consumers have become creators-especially on TikTok- where it’s easy to remix, lip-sync, create a dance trend, ultimately make sounds even more viral or catchy. What’s better than a branded earworm to get costumers to think about you?
Music, sounds, and jingles have been a part of advertising campaigns and company branding for a long time.
